Email, Landing Page & Form Development
Generic Marketo templates create generic experiences. We build production-ready emails, landing pages, and forms engineered for Marketo's rendering engine — with the dynamic logic and front-end precision your campaigns actually require.
Overview
RSC Standard develops Marketo assets at a level of technical depth that most agencies and in-house teams cannot match. Our email templates use Velocity scripting to deliver genuinely personalized content at scale, not just first-name tokens. Our landing page templates are built as modular, editable systems that give marketers flexibility without breaking layout. Our Form 2.0 implementations go beyond default validation to enforce real business rules at the point of capture.
Includes: Responsive Landing Page Template Design, Dynamic Email Development (Velocity Scripting), Advanced Form 2.0 JS Validation, Custom Subscription Preference Centers
What We Do
- Build responsive, modular landing page templates using Marketo's guided template framework, with clearly defined editable regions and brand-safe constraints for marketing team self-service
- Develop dynamic email templates using Apache Velocity scripting to conditionally render content blocks, personalize messaging based on lead attributes, and handle null values gracefully
- Implement advanced Form 2.0 JavaScript validation including real-time field logic, progressive profiling rules, domain blocking, phone format enforcement, and custom error messaging
- Design and build custom subscription preference centers that go beyond Marketo's default unsubscribe page, including channel-level opt-in management and preference persistence via API
- Create reusable email and landing page template systems with inline documentation so your team can build new campaigns without breaking existing structure
What to Expect
We begin with a review of your existing templates, brand guidelines, and campaign use cases before building anything. All deliverables are tested across major email clients and devices using Litmus or Email on Acid prior to handoff. Landing page templates are validated in your Marketo instance, not just in a staging environment, and form logic is QA'd against real lead scenarios.
Client Benefits
- Email templates that render correctly across Outlook, Gmail, Apple Mail, and mobile clients without manual fixes
- Velocity-powered personalization that goes beyond tokens and actually adapts content structure based on lead data
- Form validation that catches bad data at entry, reducing the volume of junk records entering your database
- Preference centers that reduce unsubscribe rates by giving contacts meaningful opt-down options
- Template systems your marketing team can operate independently without breaking design or tracking
When to Choose This
Choose this service when your current Marketo templates are limiting campaign quality, when form submissions are producing poor data, or when your team needs a scalable asset system they can manage without developer support on every campaign.