Deliverability, Compliance & Technical Audits
A Marketo instance that cannot reach inboxes, fails a compliance audit, or is quietly degrading under technical debt is a liability. We diagnose and resolve the infrastructure and governance issues that most teams do not find until something breaks.
Overview
RSC Standard conducts technical audits and implements foundational infrastructure that protects your sending reputation, limits your regulatory exposure, and gives you an accurate picture of your Marketo instance's health. These are not checkbox exercises — our audits produce prioritized remediation plans with specific configuration changes, and our deliverability and compliance implementations are built to the current standard, not the minimum viable threshold.
Includes: Data Governance & Compliance (GDPR/CCPA), API Usage & Technical Audits, Deliverability Setup (SPF, DKIM, DMARC)
What We Do
- Configure and validate SPF, DKIM, and DMARC records for all Marketo sending domains, including subdomain alignment, DMARC policy progression from monitoring to enforcement, and ongoing record hygiene
- Conduct comprehensive Marketo technical audits covering API usage patterns, Smart Campaign architecture, data quality, field proliferation, sync health, and performance bottlenecks — delivered as a prioritized remediation report
- Implement GDPR and CCPA compliance frameworks within Marketo including consent field architecture, opt-in audit trails, data retention workflows, suppression list management, and documentation for regulatory review
- Audit and optimize Marketo API usage to identify calls that are consuming daily limits unnecessarily, integrations that are creating sync conflicts, and authentication patterns that introduce security risk
- Review and restructure database segmentation and suppression logic to ensure compliance-required exclusions are enforced consistently across all active programs
What to Expect
Audit engagements begin with read-only access to your Marketo instance and, where relevant, your CRM and DNS configuration. We deliver findings within an agreed timeframe as a structured report with severity ratings and specific remediation steps — not a generic list of best practices. Implementation engagements follow the audit or can be scoped independently if your team already has a clear picture of what needs to change.
Client Benefits
- Email authentication infrastructure that protects your sending domain and improves inbox placement across major providers
- A clear, prioritized picture of technical debt in your Marketo instance before it causes a production incident
- Consent and data handling workflows that are defensible under GDPR and CCPA without requiring legal interpretation on every campaign
- API usage patterns that stay within Marketo's daily limits even as your integration footprint grows
- Suppression and compliance logic that is enforced at the platform level, not dependent on individual campaign builders remembering to apply it
When to Choose This
Choose this service when you are experiencing deliverability issues, preparing for a compliance review, inheriting a Marketo instance with unknown technical debt, or when your API integrations are approaching daily usage limits and you need to understand why.